Snacks wrapped in McDonald's packaging more tasty, say children

Such is the power of advertising that children find food wrapped in McDonald's packaging up to six times tastier that the same food in plan packaging. That's the result of a survey carried on in America by Stanford University.

Researchers wrapped identical snacks in plain wrappers and in McDonald's packaging and asked a group of children to rate the food. The 'McDonald's' french fries were considered six times more tasty than the french fries in plain packaging. Similarly carrot sticks and milk in the golden arch wrapping was considered to be superior by the pint-sized tasters.

'These results add evidence to support recommendations to regulate or ban advertising of the marketing of high-calorie, low-nutrient foods and beverages, or all marketing that is directed to young children,' said researchers.

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