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On The Tiles October 24 2005 Low-tech toy wins Hamley's seal of approval
The toy in question, creaTiles, is a set of primary-coloured velcro and fabric tiles, which can be used to assemble all manner of shapes. It was praised by the panel of judges as being 'perfect for inspiring young imaginations'. Creative director Andrew Bacon, who runs Fiesta Crafts, the company behind the toy, told The Telegraph: 'Designing creAtiles was by far the most fun we ever had developing any of our toys. It is hard to convince people that what we do is work, when we are dressing up as robots or sitting in the middle of our office in a pretend boat or house.'
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