Latest toy comes complete with her own prayer-mat

Watch out Barbie! The latest doll to sweep the market comes complete with her own prayer mat. Fulla, the Islamic world's answer to Barbie, has a wardrobe that extends to a black abaya (robe) and matching black headscarf. She also has a lightweight abaya for warm Spring days.

Fulla has become amazingly popular in the Middle East - spawning spin-off products such as bicycles, chewing gum and a TV show. Accessories include a pink felt prayer mat which can also be bought in a child's size for the doll's owner.

'She's honest, loving and caring and she respects her father and mother,' says a company spokesperson.

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