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Cereal More Fat Than Bacon Bap July 19 2006 Survey finds breakfast cereals high in sugar and fat
Top of the worst offenders were Asda and Morrison's sugar puffs – each containing 55g of sugar per 100g of cereal! Almost one in four of the cereals tested contained high levels of salt. Even so-called healthy cereals performed poorly. Sainsbury's Crunchy Oat Cereal contained similar levels of fat levels to its own brand thick pork sausages. 'At a time when there is growing concern about childhood obesity and diet-related disease in general, it is simply not good enough that cereals marketed directly at children were among the worst offenders for sugar and for some in salt,' commented Which? chief policy advisor Sue Davies. A spokesperson for the cereal producers claimed; 'There is no evidence to show that breakfast cereals make a significant contribution to energy, fat or sugar in the diet of the UK population.'
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Breakfast cereals, many of them aimed at children, contain levels of fat and sugar that would astound most parents. A survey by Which? magazine found that some cereals contained as much sugar as you'd find in a chocolate bar, while others had as much fat as a bacon roll.
