Research with Raisingkids.co.uk

Want to know what parents or children are thinking? Our survey service helps you put your questions to a massive parenting audience.

About Raisingkids.co.uk

We're the UK’s leading parenting site with over 199,000 unique users* (more monthly readers than any UK parenting magazine) and 122,000 registered members, serving over 1.3m page impressions.

Our Parents' Panel currently has over 8200 parents signed up to receive and participate in our surveys.

Categories

We can subdivide our database of parents according to client requirements; example parents of primary school children, single parents, etc.

Survey method

Our sample is emailed and asked to participate in a survey. The incentive to complete the survey is that each entrant will be entered into a prize draw to win an attractive prize. The prize is provided by the client. Popular incentives are electronic goods (iPods, camcorders), holidays etc although client product may also be used.

Design help

With our expertise in parenting and family matters, we can comment on the wording of the questions to make sure they are both methodologically sound but also reflect the world of the age group you are surveying.

Timing

The turn-around is very fast. A recent survey had over 1400 responses within two days of the survey being sent out.

Results

The client is given online access to the results and can analyse them by region, size of family, gender of respondent and age of child.

Cost

The cost of a survey is from £4000 depending on the number of questions and the complexity of the survey. The cost of the survey also includes a quote for the press release (Value £300) on the results from Dr Pat Spungin, psychologist and founder of Raisingkids.co.uk.

Children's research

Children's research always requires the permission of their parents. We can sample our database according to the age of the children and with parent's permission ask their children questions.

Omnibus research

If you have a limited number of questions you'd like to ask, you can subscribe to our monthly omnibus survey. A single question costs £400 (demographic data is included in the cost) with a minimum of three questions.

PR campaign

Our site founder Dr Pat Spungin and editor Catherine Hanly are available to comment on the survey findings and can participate in press interviews or radio tours in support of a post-survey campaign. Click here for Dr Pat's media profile and here for Catherine's media profile.

Clients

Recent clients for our survey service include: The Red Consultancy, Lexis PR, Brave PR, Food and Drink Federation, The Television Consultancy, Munro & Forster, Ketchum and Freud Communications.

For more information

To find out about conducting a survey with Raisingkids.co.uk contact Phil Guy on: +44 (0)20 8222 29328 or email philip.guy@disney.com

*All statistics Google Analytics March 2009