Captain Birds Eye: On A Mealtime Mission

Are you battling with broccoli or fighting amongst the fish? Is it a struggle just to get a single serving of vegetables into your little one's mouth? Don't worry, you're not alone.

A recent study by Captain Birds Eye revealed that almost two thirds of kids are reluctant to try new foods and a third of them don't eat their dinner at all because they're full up with snacks.

The fact is that mealtimes can become a true struggle of wills. You want the best for your kids but sometimes the effort can be too great. And with more and more families having dinner separately, eating the right food and enjoying it together can become a task in itself.

That's why Captain Birds Eye has embarked upon a Nutrition Mission to make it easy for parents to feed kids delicious food that is good for them and makes life easier for mums!

The mission objectives are not only to ensure kids get healthy, nutritious and wholesome food but also to help take the hassle out of mealtimes, so everyone can enjoy eating together.

And with great tasting and versatile recipes to choose from, the Captain is helping mums turn dinnertime from a mealtime battleground into a culinary ceasefire - just don't mention anything about washing up!

Provided by Captian Birds Eye