Be treatwise is a joint initiative, set up by Cadbury, Mars and Leaf, to communicate with parents about the role that treats, such as chocolate and sweets, can play in a healthy balanced diet and active lifestyle.

As most parents know, mums and dads are often in the front line when it comes to issues surrounding children's nutrition and diets. Hopefully, you'll find plenty of useful tips here on getting the balance right for your own family. But this isn't just a one-way street; you can chat with other parents in our Talk! section and tell us how you use treats in your own family or ask our treat expert a question by clicking here.

Of course, treats aren't just about sweet things – they can be anything from time out with your family to a moment to yourself. We asked 1000 parents to tell us what their top treats were – you can find out what the Top 10 list is by clicking here. And we've got some suggestions of treats for you and your family. Don't forget to come back, as our Treat of the Day suggestion changes every day.

I'd like to know more
To find out more about Be treatwise, click here for the campaign's website.