About Raisingkids.co.uk
We’re the UK’s most influential parenting site with over 184,000 unique users* (more monthly readers than any UK parenting magazine) and 100,000 registered members, serving over 1.4m page impressions. Click here to see what people have said about us.
The Marketplace
The UK family market consists of 13 million (1) parents. It's a huge and attractive market, with around 12 million households online (2).
Newsletter sponsorship
Our newsletter goes out to over 40,000 parents every week. Sponsorship of
a newsletter costs £45 cpm (£1800 at current rates) and includes a banner ad, plus advertising image and a paragraph of
copy. For an example – click here
Sponsorship and advertorial There are various degrees of sponsorship on our site, ranging from featuring your company on a single highly relevant page of editorial to sponsoring an entire channel or zone of the site. Prices are as follows: Single page sponsorship £1000/month Hub page sponsorship £1500/month Expert sponsorship £3000/month - your company fields an expert and enjoys six pages of branded copy and answers Channel Sponsorship - includes banners and buttons throughout the entire channel, a 'sponsored by' byline and two pages of advertorial. Price on application.
An advertorial costs from £1500 for one page of editorial, linked from the relevant hub page.
Online research and consultancy
We have a database of 100,000 parents available for research and can host, post and analyse the survey results for you. Every month we run an omnibus survey in which individual questions can be purchased. Alternatively, we can run bespoke surveys for clients. We can also support your press campaigns with expert media comment and appearances.
Commercial Emails
For particular clients, with a natural fit for our audience, we offer the opportunity to speak directly with our database of up to 100,000 members. Commercial emails start at £85 cpm with a minimum spend of £1500. We only allow one commercial mailout a month to our audience.
For more information, email or call us and we can talk in more detail about your marketing needs.
NB: cpm refers to a cost per thousand page impressions. For example, to book a 4-week campaign on our homepage which currently serves around 65,000 page impressions every month - leads you to a total cost of £975 for a straightforward banner campaign, exclusive of VAT.
