If it's about raising kids... it's here! UK online parenting magazine
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Help 4-9 Yr-Olds Realise They Can't Have It All

Image Children seem to believe that parents have limitless bank accounts and sometimes need a gentle reminder about the value of money.

You don't have to go into details - just explain that you work hard for the money you earn and it simply won't stretch to buying everything.

Review realities
Talk about the things your family could buy with the extra money required for brand name toys or designer labels. Your daughter may be shocked when she realises how much more these 'cool things' really cost.

Discuss compromise
If you buy her an expensive T-shirt, will she settle for chain-store jeans? Perhaps there's something she could go without to pay for the item she wants. Could she earn money for chores? Say what you are prepared to pay and if she wants to contribute the rest from her pocket money, then it's her choice.

Actions speak louder than words
Are you modeling materialism yourself by talking about your own designer labels or material aspirations? Are you bowing to peer pressure? Do you try to keep up with other parents by throwing expensive birthday parties or splashing out on trendy after-school activities?

If the answer is 'yes' consider being the parent to break the trend. Use creative thinking to produce a better, cheaper party. Tell your daughter why you're doing it and let her give the money you save to a charity of her choice. Remember, the values you model will ultimately have a far greater impact on your child than any words.


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