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It Doesn't Grow On Trees! 4-9 Yr-Olds & Money

Image How do you play it when your 8 yr-old wants everything, and more? Her friends have all the coolest toys and clothes, and all the 'right' - in other words, most expensive - brands. She wants them too.

You want to give her the best but how much is too much? Where and how do you draw the line?

Understand her 'wants'
Children don't want to be different from their friends. Brand names and labels are often a sign of belonging to a group. Older primary school pupils may be picked on or bullied if they don't have the right 'gear'. This can be difficult for you as a parent if you don't have much money, or if you object to the acquisitive culture of the playground on principle.

Talk about it
Primary school age children are often very conscious of ethical issues like the environment. Use that strong moral sense to convince her of your viewpoint. She's old enough to understand that resources are given to unimportant things (gas-guzzling cars) often at the expense of more important things (the rain forests).

Need... or greed?
Start a discussion about what we 'need' versus what we 'want'. Anti-materialism often strikes a chord with youngsters of this age. Why are the latest toys or labels so important? What makes them seem cool? How do children from less fortunate families feel without them? Talk about peer pressure. Ask her if she thinks expensive toys and clothes make their owners better people. Remind her it's who you are that counts, not what you wear.


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